PPRB

MY ROLE | Logo design, colour palette

Logo redesign for a recognized print-marketing partner for pharmacies across North America, specializing in personalized print products.

Key Focus:

To update the logo mark and create a clear association with pharmacies - the industry they partner with. Professional and approachable.

Challenge| Improving the design in terms of legibility since the logo is often applied in small size.

Outcome:

A balanced logo mark that maintains legibility when scaled down, while incorporating a strong presence of common pharmaceutical symbols. Professional yet approachable.

Leaf| A stylized leaf is a symbol of growth and life, accentuating the partnership between PPRB and their clients while adding a friendly touch to an otherwise corporate font combination.

Colour| Teal-blue pairs well with cool and warm tones which makes it versatile in combination with other design elements and is synonymous with the pharmaceutical industry.

PPRB Website