Black Mountain

MY ROLE | Logo, brand colours, business cards, illustration, packaging, marketing material, stickers

Brand identity, packaging, and illustration for Black Mountain. From a Vancouver BC startup, Black Mountain became an international brand specializing in thumb-picks and niche music products, sold in stores across North America and online worldwide. 

Key Focus:

Tradition meets engineering.
Create a unique brand for unique products - a brand with a vintage feel typical of music genres a thumb-pick is associated with - bluegrass, blues, flamenco, etc. 

CHALLENGE | The logo design/identity should be suitable for future product innovations and reliably reproduced on the small surface of the product. 

Outcome: 

The new identity has proven to be adaptable and has grown successfully with the company, new product innovation and marketing expansion.

IDEATION | The logo draws references from a local mountain the company is named after. Arched typography speaks to vintage-western style music posters that honour the traditional roots of the thumb-pick. The red & black colour combination is associated with a variety of musical genres, demonstrating that their products are for all guitar players.